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From our brand strategy to execution, this page will help you understand our brand better. With this, it will help you use our brand in the right way.


Brand BOOK

Dive deeper into our brand strategy, which includes our identity, positioning, architecture and execution.


Brand VISUAL GuidelineS

We want to make it easy for you to use our brand in the right way. Explore this quick guide to our basic design elements to see how to do it.



Looking to download the Strumm’s logo? Artwork files for print and web can be downloaded from here. For proper usage, refer to the Logo section in our Brand Guidelines.



Strumm’s uses two typefaces.

MONTSERRAT as its primary font family. It should be used in all materials to maintain consistency in our message and branding. PLAYFAIR DISPLAY is to be used as a secondary font such as headlines.



By using the Strumm’s resources on this site, you agree to follow the Strumm’s Brand Guidelines - If you have any questions, contact us at